A Powerful Antioxidant:
Rich in Polyphenol Antioxidants for Cardiovascular Health and helps prevent the oxidation of LDL ( bad cholesterol ) and the subsequent build up of plaque in the arteries.
This excess of plaque, known as Atherosclerosis is a leading factor in heart attacks and strokes.
Whilst the health benefits of the Pomegranate have been acknowledged for centuries, it is only in recent years that the true power of the fruit has been recognized.
Early studies show that the Pomegranate juice may contain 3 times the antioxidant ability of green tea.
Pomegranate juice is packed with Polyphenols, among the most potent plant antioxidants on the planet.
These Phytochemical protect plants from disease and UV light and can play a similar role within the body, acting as potent free radical scavengers.

Antioxidants and Nitric Oxide:
Normally associated with pollution and toxicity Nitric Oxide occurs naturally within the body. By functioning as a signaling molecule, it instructs the body when to relax and widen the blood vessels, thus controlling blood pressure. It also plays a role in preventing hardening of the arteries by helping to prevent platelets and white blood cells collecting on the walls of the arteries.

A recent study found that pomegranate juice may help preserve the levels of nitric oxide within the body, thereby keeping vessel walls healthy and increasing blood flow to the heart.

Antioxidants and Aging:
Free radical damage accumulates with age, so Pomegranate juice with its high levels of Phytochemical antioxidants may help prevent aging.
By protecting the body from free radicals, the antioxidants found in Pomegranate juice may help you to feel and look younger.
Research and Medical Opinion:
American scientists undertook a study of the effects of Pomegranate Juice on patients with Heart disease. All patients had narrowing of the arteries causing reduced blood flow to the heart. One group was given Pomegranate juice every day, the other group a placebo, which looked and tasted the same as Pomegranate.
After three months the two groups were evaluated. The group that took Pomegranate juice experienced a 17 per cent increase of blood flow to the heart.
The placebo group experienced a further deterioration of 18 per cent blood flow to the heart.
According to the report of the study in the American Journal of Cardiology the group who drank Pomegranate juice was 35 per cent better off than the placebo group.
The Doctor from the University of California who led the study concluded:
“ The significant improvements in blood flow to the heart after only 3 months suggest that Pomegranate juice may have important clinical benefits for those with coronary heart disease and also may help to prevent it.”
A Doctor from the British Heart Foundation said:
' Pomegranate is a great way to fill up with antioxidants. These antioxidants mop up free radicals in the body. It is these free radicals that cause the oxidation of LDL ( bad cholesterol ) which causes the build up of plaque in the arteries, leading to heart attacks and strokes. “

Pomegranate may help with Prostate Cancer.
The very latest research as published by the University of California in the respected medical journal “Clinical Cancer Research” reported that pomegranate juice could dramatically increase the stability period of prostate cancer. Although only a pilot study of 50 men was used, if confirmed this would be highly significant as it would allow men over 65 with prostate cancer the option of completing their normal life span without resorting to harsh medical treatments.